NSAC's Campaign
Unlock Your Experience
Adobe presented the challenge of expanding their advertising business by 25% with new business targets across the Adobe Experience Cloud for Advertising by September 2021. Our campaign was to reach and surpass the given objectives—proving to our target that the Adobe Experience Cloud for Advertising is more than just streamlined adtech: it’s an innovative world that gives them the key to unlock their fullest and most profitable advertising experience.
Campaign Objectives
RAISE unaided awareness of Adobe’s adtech leadership position with Adobe Experience Cloud for Advertising with our target audience by two percentage points.
OBTAIN a position in the top three for share of voice for earned media. DRIVE 50,000 visits to Adobe.com and Advertising Cloud.
CAPTURE 10,000 new decision makers and practitioner leads from enterprise accounts with ad spend of over one million dollars per year.
The role of the art director was given to me along with a few others. When it came time to create an original design as a tone piece to define the overall look and feel of the campaign, my art direction was the one chosen.
Assets created by me:
Everything, except for the telescopes, was drawn digitally by hand and then made into vectors, so that each item could be pulled out and be used if needed.
I was also tasked with creating three storyboards for our scripted videos.
Storyboard 1: The Puzzle Piece
Storyboard 2: The Telescope
Storyboard 3: The Key
Unlock Your Experience
Plans Book
